coco bermúdez

commercial director

I make commercials. That's it.Not the loud, look-at-me kind — more the “oh damn… that felt real” kind.I’m a director and creative who lives at the intersection of storytelling, strategy, and gut instinct. I’ve spent years making work for brands like Spectrum, the American Cancer Society, Publix, and Visit Florida — helping them say something human without sounding like a brochure or a Super Bowl ad that forgot its point.I like stories with texture.
People who don’t feel cast.
Moments that breathe.I’m not chasing trends — I’m chasing clarity.I’ve directed national spots, documentary-style campaigns, branded films, and social work that actually gets watched. I’m especially drawn to real people, underserved communities, and stories where dignity matters more than polish (don’t worry — we still make it look beautiful).I run Movie Groovy, which is just a fancy way of saying I’ve built a production company that knows when to bring the big cinematic guns — and when to keep things scrappy and nimble. We use smart, modern tools (yes, AI when it makes sense) to move fast without cutting corners. The goal is always the same: make work that feels expensive, intentional, and emotionally grounded.What I’m probably doing right now:• Directing something documentary-leaning
• Obsessing over edit rhythm
• Making a client laugh while calmly solving a problem
• Or explaining why “more logos” is not the answerI’m Peruvian, which means I lead with heart, humor, and a healthy skepticism of anything that takes itself too seriously. I believe the best commercial work doesn’t shout — it connects.If you want shiny for the sake of shiny, I’m not your guy.If you want something that actually lands?We’ll get along just fine.